A welcome change

Posted on 16th October 2019

To celebrate the launch of our new Chester store,

we at the Brogue Trader took the opportunity to invite our valued customers to enjoy a Gentleman’s evening with complimentary male grooming and an indulgent wine tasting experience.

Opening its doors on the publicly acclaimed Eastgate Street in the heart of Chester,

our evening kicked off with a bang, as guests enjoyed a relaxed atmosphere whilst sipping on a vintage wine selection, supplied by family owned, independent wine merchants; Tanners.

As the wine flowed, the scissors flourished, and Suave Gentleman’s Grooming Lounge took the liberty to shape a beard or two,

whilst ensuring each guest was given the opportunity to look and feel as good as the new Autumn/Winter collection that was being showcased.

From chelsea boot to monk strap, derby to oxford,

guests were given the opportunity of a bespoke fitting service whilst being satisfied in the knowledge that quality is our priority here at The Brogue Trader.

Speaking on the night, Managing Director, Chris Macnamara showed his excitement for the new location and how local relationships are key to future success.

‘We moved our Chester store after an unfortunate few years of declining trade.

Now located in a more prominent position, just a stone’s throw away from the iconic Chester clock, we have invested whole-heartedly into the new store, compromising of a brand-new shop fit that really showcases our full range.

We truly believe this beautiful store and now fantastic location is one of the jewels in our crown.’


Chris Continued; ‘Chester is such an amazing city and location for us here at the Brogue Trader. We wanted to give something back to our loyal customer base by relocating the store into the heart of the city.

We’re very mindful of the fantastic businesses that reside here in Chester and love nothing more than recommending these valued services.’


‘Growth is never by mere chance: it is the result of forces working together’




Tanners Wine Merchants

Suave Grooming

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