With over £100k raised in a single day, our Brogue Does Beaujolais Day was a roaring success this year!
For those of you who aren’t familiar with the tradition of Beaujolais Nouveau Day, it is the day when over a million cases of Beaujolais Wine are sent across the world, with a race to open the first bottle in each city. This day has become a vastly popular event in South Wales with many hotels, restaurants and gathering spaces hosting their own day in which people are socialising and networking with a huge emphasis on dressing to impress.
What made our day different?
Our entire day was centred around raising as much money as possible for our chosen charities, City Hospice and Noah’s Ark. The only way to make sure this day truly impacted them was that The Brogue Trader and its event partners funded the entire event, meaning that every penny raised on the day went directly to the charities and wasn’t used to pay for any part of the event.
Our Chosen Charities
To touch on our chosen charities, we’ve worked with City hospice for many years. City Hospice are a Cardiff based Hospice who provide end of life treatment to patients & bereavement counselling for families and without government funding, reply completely on fund raising events like this to continue to provide these services. Our Managing Director, Chris Macnamara has become a selected ambassador for the charity with the work he has done to raise over £400k in funding for the hospice.
Our other chosen charity this year was Noah’s Ark Children’s Hospital, who operate our of Cardiff providing long term health care for children, counselling to parents and are an additional unit to the University of Wales Hospital. Having recently welcomed a new addition to the Macnamara family this year, The Brogue Trader Team felt the importance of such charitable work and wanted to make sure that those families that need help in the early years of a child’s life had it.
What was the day like?
So The Brogue Does Beaujolais Day was kicked off with a champagne reception for the 170 guests at the glorious Cornerstone in Cardiff’s city centre, this followed by taking our seats in the dining hall where Spiro’s caterers served a beautiful 4 course dinner.
In between courses, we had the electric Rupert Moon on the microphone to host the auction where tens of thousands of pounds were raised due to some very generous bidding that took place in the room. We were very lucky to have partners who donated brilliant prizes that took the room by force. For our part we donated 21 pairs of shoes to auction!
Following on from dinner, the hilarious Ceri Dupree took to the stage and entertained the crowd with his quick wit, hilarious impersonations and well thought out gags. Before we know it, his time was up and the tables we cleared away to make space for the dance floor all in preparation for Big Mac’s Wholly Soul band who had the place rocking all night.
All in all, it was a fantastic day that we were very proud to put together, with a monstrous amount of funding raised for these deserving charities with a great day of entertainment as well.
The Brogue Does Beaujolais is an event we like to host yearly, so if you’d like to be a part of this and help with fund raising, get in touch and we’ll get to work helping those charities that need it.
