Loake chooses Edinburgh and The Brogue Trader in key UK Retail Strategy

Posted on 19th October 2016


Classic English shoemaker Loake has embarked on an ambitious retail program of opening 10 Loake premium footwear retail stores at carefully chosen locations throughout the UK. Choosing Edinburgh to launch one of their initial stores and locate it within the cities busy retail center was high on their list of priorities.

Loake recognises the importance of Edinburgh as one of the most vibrant and influential retail centres in the UK. Potential customers are drawn from the local geographical area, together with a huge flow of visitors all year round, providing a substantial and vibrant marketplace for a switched on retailer.

Loake plans to massively re-energise the retail experience in its stores and have chosen The Brogue Trader Ltd and its enigmatic MD Chris Macnamara, as its partner in this venture and to spearhead this groundbreaking development. Their plan is being launched with a business model which uses old fashioned retail values blended with state of the art multi-channel retail techniques.

Loake and The Brogue Trader’s Chris Macnamara are confident their plans will revolutionize the premium shoe retailing business. The Brogue Trader in Cardiff, opened in 2013, and has enjoyed both business success and industry wide recognition for its approach to business under the leadership of Chris Macnamara. Chris said: “In today’s challenging premium retail marketplace, I believe we have to take a step back to go forward. Step back by rekindling the art of the independent retailing experience, we’re creating a gentleman’s community here.

“There’s always a cold beer, strong espresso or stiff whisky awaiting our customers, combined with friendly and knowledgeable staff who are passionate about what we do, which all make for an outstanding and enjoyable shopping experience. As a result many of our customers keep in touch and are loyal to the brand.”

The innovative approach has been recognised by The Footwear Industry Awards, which crowned The Brogue Trader as New Independent Footwear Retailer last year and more recently Cardiff Life awarded us Retailer of the year.

The future looks bright for The Brogue Trader, with plans for further expansion to add to the current four locations which are currently situated in Cardiff, Bath, Chester and Leeds so well on target for ten stores across the UK within five years of opening The Brogue Traders first store.

Chris added: “The location in the retail centre of Edinburgh is perfect for us. We are located alongside other premium retailers and this generates a degree of modest sophistication for our customers.”

“To celebrate this new partnership, we are offering all FAW business readers 10% off their next purchase at The Brogue Trader. To take advantage of this exclusive offer, simply quote ‘Executive Club Brogue Trader’ or print the above article and bring it along with you.”

For further information, please contact Chris Macnamara at The Brogue Trader.