Posted on 21st November 2019

To accompany the recently launched Autumn/Winter selection, and in anticipation of the renowned British elements, we thought what better way to show our gratitude to our loyal customer base, than to host an invitation only polishing event across the Brogue Trader group.

Opening our doors on Sunday, 17th November at 09:30am, our guests were welcomed with freshly brewed coffee and an accompanying pastry before settling into a polishing masterclass hosted by our very own shoe care technicians.

Utilising products from the Saphir polishing range, guests were shown the intricacies of a bespoke polishing guide, ranging from the importance of shoes trees to the significance of Selvyt cloths and the techniques associated with getting that perfectly lustrous shine.

James Hughes, Head of Business at our flagship Bath store, explained the importance of shoe care and the direct relationship with footwear longevity. ‘Just as you would regularly use cream to protect your own skin, you should also treat your ‘second skin’, i.e. your shoes, just as carefully. Doing so, will enable you to maintain the original condition of yours shoes, extend their lifespan and enjoy them for years to come. We often get feedback from customers who have taken good care of their shoes, reporting that they are still enjoying them after twenty or thirty years!  Depending on the weather and how often you wear your shoes, you should carry out this cleaning process every three to six weeks. If the shoes are being worn once a week, we would advise a polish at least once a week and, when not being worn, definitely place shoe trees inside the shoes.  Taking good care of your shoes needn’t be a chore, in our opinion, it can even be a fun process!’

For those customers who were unable to attend our polishing event, but are keen to ensure their footwear remains in exceptional condition, we have highlighted our step-by-step polishing guide to help you undertake the process:

1. Before applying any product to a shoe, always wipe with a Sylvet cloth to remove any excess dirt/dust that maybe on the shoe. If the dirt still remains, dampen the cloth slightly and repeat.

2. Always ensure a cedar wood shoe tree is inside the shoe whilst polishing. This will pull the creases out and allow you to polish the shoe a lot easier.

3. If there is a build-up of debris sitting on the welt, use a brush. We recommend an old toothbrush to lift this dirt and to leave the welt stitching looking finer.

4. Apply a base layer of shoe cream using either a soft clean cloth or application brush. (This is usually down to personal preference and how much polish you would like to get on your hands). We always like to recommend a range of product from Saphir as we find their products have the best colour matches and give a unique final result.

5. Taking a horsehair brush to the shoe after the cream has had a chance to dry (ideally for approximately 5 minutes), brush the shoe all over, using a quick hand stroke (the horsehair brush is important as it is soft so it will not remove the cream).

6. If you are now happy with the finish of the cream, skip this step and number 7 as your shoes are now all set. If an enhanced shine is required, then we would now apply a luxury wax (such as saphir medaille d’or) using the sylvet cloth.

7. Taking the saphir medaille d’or, apply the wax to the front and rear of the shoe.  Applying this to the vamp and other areas of the shoe that crease, may result in a cracking of the polish and may leave a little haze on the upper.

8. Once again, allow time to dry (around 5 minutes). Taking the horsehair brush, lightly brush over the polished areas to get the desired shine (if a more detailed shine is required, repeat step 7 & 8).

9. Your shoes are now good to go! If the shoes are being worn once a week, we would advise a polish at least once a week. When not being worn, ensure your shoes trees remain inside the shoe.

10. Wear your shoes with pride!



When admiring other people’s gardens, don’t forget to tend to your own [flowers] shoes.’

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