Testimonials old

“We saw Joseph. He was amazing!! Such a good salesman, fantastic customer care, and extremely personable. Well done Joseph, and I’m looking forward to keeping in touch with Loake Leeds and buying again from Joseph. Thanks again!”

Dr Ken Baldwin

“Bought a beautiful pair of Oxfords 👞 in Conker today and you know, I was welcomed into the shop like an old friend; the whole experience of buying a pair of shoes is at an all new level there from cleaning and replacing the worn laces on the shoes I walked in with, coffee, good conversation and being made welcome to drop in any time. My wife and I highly recommend this establishment at Chester and a special thank you to James whose polishing skills are A1.”

Jeff Brighouse

“I am a regular visitor to the Chester store, as I get greeted and treated like an invaluable customer, regardless on whether I purchase any shoes (which I hasten to add, I have).  Paul and Tom are excellent representatives of Loakes and Brogue Trader, I love going there to purchase new shoes, to see new styles and to generally just chit chat.  Last Monday I visited and Dan one of Brogue Traders Directors was on-site, assisting Paul. I never knew this but Dan also treated me to excellent customer service and gladly passed on my compliments to Dan.   I compare Loakes and Paul to a men’s clothing shop not far from the store and it’s chalk and cheese as to how Paul and his staff greet me.”

David Shields

“Fell upon this shop by accident. Excellent shopping experience, warm, friendly greeting from all staff. Traditional shop with traditional values, was made to feel a very valued customer. If you like Loakes this is the place to go.”

Shaun Curley

“What a wonderful store! I enjoyed every moment spent here as the guys looking after us could not do enough to make sure we were catered to!

I will definitely be back and I can’t wait to get my free pair!”

Jon Evans

“I popped in to the Glasgow shop in May 2019 and was greeted by Mikko. I was impressed with his knowledge of footwear and foot shapes. His manners were impeccable. I purchased black Chelsea boots and was so impressed with the service (and the fit of course) that I returned early June to purchase a brown pair as well. Whilst in the shop, I spotted a burgundy Grain/polished leather pair of shoes, received good advice (again from Mikko) regarding size and purchased a pair too. 
I unhesitatingly recommend this shop in St. Vincent Street, Glasgow to anyone requiring prompt attention and sound advice freely offered in an unhurried manner. 
All credit to Bryan and his team.”

Charles McLeman

“Excellent service, wonderful staff and top quality shoes! I’ll be back!”

James Jefferis

Great service and a memorable experience! Will definitely be back and I couldn’t recommend these guys anymore!

Ranjit Singh

“Not knowing much about handmade shoes, the enthusiasm and knowledge of Chris and his staff at The Brogue Trader has converted me into a full-on fan and I’m now a proud owner of a beautiful pair of Loake shoes with plenty more the come!”

Antony Weeks

“This is a shop for anyone interested in quality shoes. Concentrating on mens’ brogues, the shop offers a wonderful range of excellent shoes. Alongside the shoes, The Brogue Trader offers a degree of service rarely found in other shops. Personal attention, the ability to listen to the customer and a considerable knowledge of the various products all lead to customer satisfaction. ”


“Many thanks to Chris and his team. Recently purchased a pair of archies and finally christened them over the weekend. I was amazed of how many people commented on these magnificent shoes. Looking forward to my next pair already. This shop is strongly recommended quality through and through. Well done and see you soon Billy ”

Billy Bryan

“Christian and his team deliver nothing short of exceptional service. Having stumbled across the store in the Morgan Arcade Cardiff, it quickly became one of the highlights of our weekend. His knowledge and consideration for his products and customers leaves little to be desired. I’d encourage anyone with a passion for fine shoes to call-in and say hello – if only all service reflected his attitude! Many thanks to The Brogue Trader, I look forward to my next pair… The Herring Fencote! ”

Phil King

“I’m in the process of buying a second pair of shoes from Brogue Trader – a pair of Loake Strands. As always, the service level is high at Brogue Trader and both father and son are extremely helpful and knowledgeable. I am a particular fan of Loake shoes – very well made, very stylish and very comfortable. It is good to have a store in Cardiff that can offer a wide range of these shoes, alongside other very good makes. Highly recommended.”

Philip Burnard

“At last Cardiff has a sanctuary for gentlemen of discerning taste to choose from quality footwear that sets them apart from the crowd. Chris and his staff provide the perfect balance of relaxed yet attentive service. If you’re looking for something really special or just want the West End experience without paying the train fare, then The Brogue Trader is well worth a visit…or several! ”

John Williams

“After trekking around Cardiff for a few hours looking for shoes I came across the Brogue Trader, Chris introduced himself to me and I knew the experience at his shop was going to be something special, after having my feet measured I was actually shocked that I’ve been wearing the wrong size shoes for a few years lol, I informed Chris about the type of shoe I want and told him I need a wide fitting shoe I was so impressed I ended up buying 2 pairs of shoes this is the ultimate gentlemens shoe shop the experience was second to none tea,coffee,Budweiser,and peronni was offered but overall the level service was second to none the 2 pairs of loakes shoes are like slippers will be paying you another visit soon got my eye on a few more pairs”

Warren jenkins

“After a personal recommendation from a friend, we paid a visit to The Brogue Trader. What a great experience. We were warmly welcomed by Chris and his son and immediately offered tea, coffee or ‘ a cheeky beer’. Passionate and extremely knowledgeable about his product, Chris set about measuring my feet and explaining the different styles of shoes. He recommended several pairs and I eventually chose a pair of Loake Chester Tan. From the moment I put them on they fitted perfectly – I wore them for the rest of the day! Truely ‘old fashioned quality service’ and I will definitely make a return visit. All the very best in your new enterprise Chris.”


“Purchased a pair of Loake Royals from Brogue Trader and what an absolute pleasure it was to be served by such a dedicated and knowledgable team. Great product (I love my Royals) and great old fashioned customer service, what more can I say other than I will be back soon for another pair (got my eye on the Burgundy’s as recommended by Chris.”

Jon Osborne

“I was informed of this shop by my son and I finally got round to calling in, from the moment I walked into the shop I knew I was in for a treat, Kieran was excellent and the advice and service was something you don’t normally get anywhere in Cardiff, there was no hard sell just good honest service, I wanted a special pair of shoes and that is what I obtained, a very nice pair of Loake Buckingham’s. Returned one week later and two further pair of shoes secured, service and advice equally as good as my first visit, in life you get what you pay for and The Brogue Trader is no different, excellent quality of goods for a reasonable price and with the quality of service you rarely find these days, good luck for the future guys and see you very soon for the 4th,”

Steve Dymond

“Another visit to Brogue Trader and another pair of shoes, oxblood Loakes this time. Great service as always and a lesson to other retailers on how to treat customers. Only one more pair to go and I get my free pair, can’t see that waiting till 2015 as already have my eye on the Chelsea boots. ”

Mike Macaulay

“Having been introduced to Chris and his staff by a collegue I was thoroughly impressed by the range of top quality footwear on offer in the Cardiff store. It is a pleasure to shop in a such a store with the expansive ranges of styles. Quality will always win through in terms of value for money and The Brogue Trader is up there with the best gentlemens shops in London. Peter Prince”

Peter Prince


“What an absolute brilliant experience going into a proper shoe shop, great customer service. The staff take there time to explain the shoes and sizing. this is a proper footwear shop and guess what they sell ladies Brogues as well brilliant.”

Wendy Parry

“It was a pleasure to visit the shop and be given some excellent service. It is nice to experience attentive and helpful staff who make you feel like they have all the time in the world to talk and assist you. So many shops fail to do this Brogue Trader could teach a lot of shops about customer service. Lovely interior, nice coffee and staff who know their products and how to look after the customer. I can’t recommend the shop enough. Will definitely return for more.”

Trevor Spencer

“We visited this very special shop during our last visit to Wales. I planed to buy one pair of brogues but at the end I left with four… These are without question the best shoes I have ever had. But the quality of the shoes were almost topped by the service you provided (cheers to Gery). We have been so lucky that you do not sell shoes for women, for that would have ruined us…. I am looking forward to next June when I will add to my collection. Greetings from Lucerne. All the best Andrea and George Lacusteanu”

George and Andrea Lacusteanu

“I bought shoes here for my wedding and it was the most pleasurable shopping experience I think I’ve ever had. Staff were knowledgeable and friendly, making sure I got what I wanted within my budget. The shoes I bought fit better than any I’ve had before and I can tell they are better quality. They cost more than I would normally pay but they will last longer and can be rebuilt – meaning savings in the long term. For these reasons this shop will be my first port of call when I next buy shoes.”

Thomas Hewitt

“My default experience of shopping for shoes has been the quicker I can get it over with the better. A wonderful change to visit the Brogue Trader, be looked after by Gerry, discover I have been wearing the wrong size shoes in my adult life and receive service that matches the quality of the shoes on sale. The proud owner of a lovely pair of Loake Chester brogues and I will return, actually looking forward to buying shoes now! ”


“This shop is a rare gem. With it’s fantastic friendly staff and customer service it feels like something from a by gone age. A time when the customers satisfaction was paramount and the shopkeeper had a stake in serving his community well, rather than just making the quick sale. These guys are the real deal. Shoes are their business and they take it very seriously. I was helped by a man called Gerry who really took great pride in making sure I got the right pair of shoes. Passionate product knowledge. He took a lot of time with his fitting and talked me through the various styles and brands. How often can you say you enjoyed a shopping trip? As a man not very often. Well I enjoyed the chat and coffee and shoe fitting that Gerry provided. I left with a pair of Loakes which I expect with the after care to last me many years. And finally I wasn’t aware Gerry had entered me into a competition for some all blacks tickets. I had no idea until I got a call from the shop owner Chris who thanked me for my service and told me I’d won two tickets. I took my fiance (in my new shoes) and we had a ball. Do yourself a favour. Pop by and visit Gerry and the crew. They truly are THE business. ”


“After a lifetime of finding it problematic to find shoes in my sixe (I’m a 13G apparently) and a source of great frustration, last week I discovered the Brogue Trader after Chris answered an email from me written in desperation. I visited the Cardiff branch this weekend and I have to say it was amazing from start to finish. Kieron and his brother looked after us impeccably, my feet were measured properly and the attention to detail, customer care and advice given were all wonderful. I left the shop the proud owner of a pair of Loake Ashby shoes and Loake Wharfedale boots. They are seriously the best fitting shoes I have bought in many many years. It’s so lovely to have such a traditional style shoe retailer that values proper customer service and has amazing shoes within reach of me (Bristol) and I have told the guys that they are now my personal shoe shop! Thoroughly recommended.”

Kevin Stott

“Visited The Brogue Trader for the first time yesterday with the intention of buying one pair of shoes and came away with two! Excellent and friendly customer service where you are actually made to feel like the customer and not a chore! Gerry was first class in his knowledge and advice. Thank you. The whole experience was most pleasurable!”

Colin Jones

“Best shoe shop in Wales, made up with my new pair of Loake Woodstocks. Staff member Gerry was helpful and knew all the background about how my shoes were made and even made me a cup of coffee whilst I was trying on different pairs. Very rare to find such fantastic customer service these days, thanks Gerry and Brogue Trader”

Alex Mitchell

“A proper gentleman’s shopping experience (handwritten receipts in envelopes a nice touch) and saved me the trip to London to Crockett & Jones. Any excuse I’ll pop in because the customer service is exceptional, Keiron in particular my first visit and latterly Gerry for my most recent which was just for shoe cream but left the shop feeling well looked after. There’s no shopping experience like it in Cardiff and you need to be spending a lot of money in London to get near it. Good luck.”

Dan Jones

“I discovered The Borogue Trader purely by chance on a visit to Cardiff – while I enjoyed looking in the window on that occassion I did not go in much to my later regret. I did, however, return to Cardiff on subsiquent occassions and have visited, and purchased, on each occassion! I am now the proud owner of 4 pairs of shoes. On my last visit I wanted to purchase the black version of my, very comfortable, Sahara boots. These were not in stock in Cardiff but Chris called the Bath shop who did have a pair in my size so he arranged for these to be delivered to me at home. They duly arrived within a few days and beautifully wraped. Demonstrating the level of service that is on offer from this establishment. Each visit is a pleasure and a genuinely unique experince. The quality of the shoes is seccond to none and is matched by the level of excellent service. I would highly recomend The Brouge Trader to any discerning customer.”

Adam Ball

“I’d like to say a huge thanks to Gerry for his help, they say people buy from people and this is so true. Gerry has been so helpful informing me of shoes coming in that he knows I will like and such a kind man to my disabled son. Gerry must be a good sales person as this weekend I purchased 4 pairs from him. A huge thank you to Brogue Trader and a personal thank you to Gerry one in a million. ”

Howard Williams


“I visited Chester after sometime away and was pleased to see a shop had opened selling Loakes.I called in and couldn’t be more pleased with the service given by Gerry. He knew his stuff and offered sound advice on my choice of boots, made me feel welcome in the shop he even emailed me personally to tell me I had left a bag in the shop. I thought this kind of service was long gone but am pleased its alive and kicking in the form of Gerry! I will be back for more next time I visit Chester. Iain”


“We came across this classy, little shop in Cardiff and the whole experience, from walking in the door to peruse the merchandise to leaving with my purchase left me feeling of complete peace of mind. Gerry and the team put no pressure on for the sale, were informative, very accommodating and obviously enjoyed their work – it was a real pleasure to have bought a product which is second to none and to be assured of an excellent aftercare service. GREAT NEWS – Customer Focused Care is not dead in this little shop. The Brogues I bought are top class and, back in Australia, I have had great comments about the quality and style of the shoe. Many thanks and proud to know that British workmanship is still available. ”

Ian Bligh

“What can I say about the Chester branch! What a pleasure to discover these fantastic Loake shoes 6 months ago, and now the happy owner of a few pairs. Beautifully made and comfortable out of the box. And, most importantly, service that matches the quality of the product. Paul and Ben make visiting the Chester shop an absolute pleasure: helpful and courteous and never pushy – they welcome you like an old friend. They will offer you a complimentary drink and offer to shine your shoes in a lovely comfortable setting. The most enjoyable retail experience. Thank you Paul and Ben from a very satisfied customer!”

Mark Duff

“Picked up my first pair of shoes from The Brogue Trader this week. It’s a must visit for anyone that’s after a good quality shoe at a good price. The customer service at this store is excellent, the staff here definitely go the extra mile. I was served by Gerry, he was really informative, helpful and a lovely bloke. I’ll definitely be returning to this store in the future!”

Nathan Hougham

“A big thank you to Gerry at the Cardiff store. An excellent service and a great shop for buying top quality hand made shoes with beautiful designs. I will be back. Für Alle, die es geschäftlich oder privat nach Cardiff verschlagen hat und die auf der Suche nach einem klassischen handgefertigten Schuh sind: hier werden Sie auf Ihre Kosten kommen. Alleine dieser sehr nette kleine Laden ist ein Abstecher nach Cardiff wert.”

Ralph Doering

“My daughter Verity and I had fantastic treatment from Jerry at Brogue Traders in Cardiff. We met Jerry in Bath during the summer and he promised that he would look after us if we visited him at his Cardiff store. Six months later we took him at his word and called into his Cardiff Branch. We were made to feel very welcome during our visit and Jerry took a lot of trouble talking to us about design construction and maintenance of boots. Jerry then went the extra mile finding Veritys boots in another branch and arranging for them to be posted to her. We will be back to say hello when we have saved for the Oxblood pair . ”

Catherine Green

“My first visit to this store was a fantastic experience of both wonderful service and fantastic quality footwear. I was given a real insight into the quality of the product provided and Gerry was patient and quiet frankly a joy to purchase from! A real quality shopping experience! Two pairs of shoes later and my loyalty card secured, I left with my eye on a third pair!. Thank You all. ”

Paul Rooney

“I’ve been visiting the Brogue Trader for sometime now and it’s about time I sang their praises. A huge thank you to Chris’ team at the Brogue Trader especially Gerry and Keiron. You’ll always find Gerry with a big grin on his face and a story to tell when you enter the shop. They have a great selection of brogues to choose from and will help guide you to the right shoe and style that fits you. It’s not just a shoe purchase when you visit the Brogue Trader but a totally unique experience in finding the right footwear to suit you. Gerry and Keiron are friendly, professional and very knowledgable and make sure that you are totally satisfied with your purchase. Gerry is always at hand to help and the after sales support is second to none. The coffee is damn good too! Keep up the great work. ”

Richard Jenkins


“Fantastic traditional values, in a modern world the customer expieriance is first rate as are the goods sold. Why go anywhere else for footwear Thanks”

Tony Bryant

“With selection, quality and service this good why would anyone purchase shoes from anywhere else”

david summers cllr

“Thought I would splash out on a decent pair of shoes for a change so nice to find a local family run business that is trying to offer a great service with old fashioned values. Happy smiling staff and a nice cup of coffee makes for a great buying experience so thanks to all at Brogue trader in Cardiff ;-)”

Steve Magill


“It was a pleasure to enjoy such honest advice from Chris and his team. A quality emporium amidst the bland retail experience offered by others! ”

Mark Elliman

“Fantastic store and great products. I have known Chris for 30 years and truly inspirational. Keep up the great work and fantastic to feel so welcome but not pressured. ”

Jeremy nicholas

“What can I say, a great family run business run by friendly and informative staff, will have to call back again soon, just what Cardiff was missing !”

Martin Chick

“I visited The Brogue Trader, Cardiff, for the first time today, and I must say the whole shopping experience was an absolute pleasure. I was warmly greeted by Gerry, who explained with a passion, everything I needed to know. The shop is well laid out, with a good selection of quality footwear on display. After trying on several pairs of boots, and being expertly advised by Gerry, I became the proud owner of a fine pair of Cheaney boots. The Brouge Trader is a must visit for anyone looking to purchase fine footwear, I know I will be calling again, thanks Gerry.”

Dave Robson

“My thanks to Gerry for his excellent advice and understated yet quality service. Came from Birmingham on a day trip, left with a great pair of shoes and an enjoyable experience, if only all shops were like this! Regards Adrian ”

Adrian Holbeche


“Amazing shop full of quality footware.A visit is essential to appreciate the quality on offer. Great service also,nothing is too much trouble. A very satisfied customer! ”

Anton Jones

“Hi Guys, thanks for getting the Cheaney Richmond R Derby Boots Mahogany Grain Leather especially in for me, I collected them today from your Chester store where Paul & Ben made me very welcome. Great service, knowledgeable,friendly & welcoming. As Arny would say “I’ll be back”!!. Cheers, Carl Southall – Chester”

Carl Southall

“If you want to receive old fashioned customer service and a top class shoes then look no further. My children were charmed by the traditional style of the shop and by the attentive and friendly staff. I want to thank Jerry for the time he took to explain, make sure I got the perfect fit and that exactly the shoes (loake 1880s) I wanted. A couple of weeks in and they have (the shoes) have become like old friends. Tim”

Tim Gould

“Having chanced up the Brogue Trader on a visit to Cardiff for the rugby a couple of years ago, it has became my go to shop for my footwear needs, as well as providing a highlight for subsequent visits as part of my rugby pilgrimage. Christian and his team, both in Cardiff and Chester, (not visited the Bath store at the time of writing) are not only extremely knowledgeable but incredibly friendly and the customer service is second to none, making everyone who visits there establishment welcome. Whether on-line, on the phone and especially in person the standard of service provided is (I feel) a benchmark which I now measure other shops against. If you are looking for a shop from which to either start your footwear collection or continue to grow it, look no further! ”

Simon Morgan

“Visited your new shop in Leeds, looking for a pair of boat shoes, the staff were welcoming and friendly. Ian, who dealt with my enquiries, was most helpful. I came away with yet another pair of Loakes. I do like their shoes and have quite a few pairs. There is something really nice about wearing a good pair of shoes.”

P Barrett

“I was recommended The Leeds Loake shop by the manager of Churches in Leeds who were unable to provide me with brogues that would fit. I spoke to Gerry in Leeds and told him that I had several pairs of Trickers that no longer fitted (as my feet have spread with age and I have a bunion) and was looking for some brogues with a G fitting. Having tried several pairs of Loakes, that were all too small or large, Gerry told me that he would get me some Tricker Brogues from Brogue Traders. So I am now the proud owner of some very comfortable shoes. Gerry also took my three pairs of Trickers and has been working on them, stretching them in every direction to try and make them fit. He couldn’t have been more helpful. I also mentioned to Gerry that I had always wanted a pair of green shoes. So within 2 days he had emailed me with several pairs of Loakes and Trickers. I fell in love with the Green Trickers so bought them. I can’t thank Gerry enough for all his help. I have been back to Loakes in Leeds several times and find ALL the staff extremely helpful and very friendly. Cheers fellas. ”

John Connolly


“I bought my latest pair of Loake shoes in the new Leeds Loake Shop , they informed me of the repair service so i took in one pair of my daily shoes for repair. Loake took the shoes to the factory and unfortunately were unable to repair to 100pct standard but could not return as part repair already carried out. They telephoned me and offered a brand new pair in exchange. This was more than generous so i went to collect at the weekend and as usual had the great friendly , efficient service. My shoes were polished up and i left with a smile on my face with my new shoes and will be back soon when the new range is released in March , if not before. Thankyou everybody , i recommend Loake to all i know and wear my shoes with pride as i have done for many years. Quality shoe, service and staff.”

Nic Fearnley

“Loake customer service from Gerry in Leeds commensurate with the quality of workmanship in my shoes – excellent! ”

Paul Smith

“To the Team at Brogue Traders Leeds – thank you for the truly exceptional experience. It is rare these days to receive such a high standard of care, style and attention to detail. All delivered by a team who are clearly passionate about the product, value the customer and want to stand apart from the crowd. Please consider me a very loyal customer. Despite being a Leeds lad now living in Australia – I will be shopping with you again, again and again. ”

Dylan Porter

“ I was recommended The Leeds Loake shop by the manager of Churches in Leeds who were unable to provide me with brogues that would fit. I spoke to Gerry in Leeds and told him that I had several pairs of Trickers that no longer fitted (as my feet have spread with age and I have a bunion) and was looking for some brogues with a G fitting. Having tried several pairs of Loakes, that were all too small or large, Gerry told me that he would get me some Tricker Brogues from Brogue Traders. So I am now the proud owner of some very comfortable shoes. Gerry also took my three pairs of Trickers and has been working on them, stretching them in every direction to try and make them fit. He couldn’t have been more helpful. I also mentioned to Gerry that I had always wanted a pair of green shoes. So within 2 days he had emailed me with several pairs of Loakes and Trickers. I fell in love with the Green Trickers so bought them. I can’t thank Gerry enough for all his help. I have been back to Loakes in Leeds several times and find ALL the staff extremely helpful and very friendly. Cheers fellas. ”

John Connolly


“Only used the Leeds store, however I have been really impressed with the level of service and professionalism offered by staff, especially from Gerry. I only got my first pair end of December but due to been so impressed with the quality and price of the shoe (as well as the very traditional shop and excellent service) I am now on my 4th pair. Keep up the good work!!! ”

Adam Wood

“I spent a fascinating and informative hour talking shoes with Ben Evans at your Chester shop. We covered various topics relating to the Loake range, including a description and demonstration of polish types and shoe care. Ben measured and fitted me for shoes – a size different to what I might have previously (and wrongly) assumed was correct. And his eye for what suited my foot shape was spot on. I would heartily commend him and the Chester store. ”


“This is a heads up for anyone wanting a delightful service to go alongside beautiful shoes. I am referring to the Loake Store in central Leeds which has been open less than a year. I wandered past the store initially unable to go in because on the run. I could feel the palpable warmth of the staff through the window as I passed and when I called to inquire about some Loake Paisley Monks, Iwas greeted with warmth, professionalism and precision. I went to meet Gerry McGonagle and his knowledgable, stylish team, tried on a similar shoe for size and within a few days, the shoes I wanted had arrived. They were a perfect fit and I am delighted. The difference that makes a difference here is you could hardly receive a better service and though I could have found the shoes cheaper on ebay, it was a no brainer – I wouldn’t go anywhere else because people who retail this well deserve to be supported. Lovely shoes, great experience, warm thanks. James Taylor”

James Taylor


“Having visited Gerry and his team on a number of occasions now at the Leeds store, the level of service received on each has been exceptional. Such service and knowledge is seemingly a rarity these days in retail, which makes it all the more appreciated. A recent query sorted quickly and remotely, has cemented this further. I recently moved to London and with an extensive range of quality makers and stockists now in close proximity, it is praise indeed to say I would sooner make the journey back to Leeds when in need of new or a repair, on merit of service alone.”

Toby Woodall

“One of the reasons people keep buying Apple products is because of the high quality customer service. I can honestly say that The Brogue Trader Leeds is the Apple of shoe stores. They sell you more than just shoes. They sell you a lifestyle and they teach you how to take excellent care of your shoes.”


“Recently bought some fantastic Export grade shoes from Loake in Leeds, from first walking into the store through to after sales support, the customer service has been simply fantastic. Highly recommend the guys there, they really know their stuff! ”

Richard Peel

“I was supremely impressed by all of your team in Edinburgh. I have never seen such a cohesive, efficient team that are so clearly proud of the brand and the work that they do, an experience second to none!”

Ross Aynsley

“Fantastic level of service from Gerry and the staff at Loake Leeds. Great knowledge of the product and recommended the perfect shoe for me. Purchased my first pair of Loake’s from the Leeds store and certainly won’t be my last. Thank you. ”

Mr Dean Davenport

“Fantastic service from the new store in Leeds. Had a slight problem with a pair of shoes that were sorted in no time at all. Staff really friendly and went out of their way to make sure I was completely satisfied. Initial purchase was excellent too – I normally just go for a standard 9.5 but the team measured my feet and gave me some great advice around keeping my shoes tip top. Wouldn’t hesitate to recommend this place. ”


“I recently bough some shoes from your store in Leeds and just wanted to say that the customer service that I have experienced there, both in ordering the shoes and in collecting them, has been absolutely first class. I have been wearing incorrectly sized shoes for my entire adult life until popping in to the shop and having my feet properly measured! Everything was great and I am now a very happy owner of some of your shoes which for the first time in 12 years feel like the actually fit! Best, Pat ”

Pat Doig

“Excellent service from Joseph at the Leeds shop today. Very knowledgeable about the shoes, fitting and how they are made. Also, some welcome advice on repairs and replacing soles and heels or existing shoes.”


“I visted the Leeds store yesterday and was greeted by Joseph. Having always bought my shoes locally in Sheffield i thought it would be the typical walk in choose your shoe and size and off you go. Little did i notice the lack of care and knowledge i was missing out on in a dedicated store such as this. Joseph sat me down talked me though several different options of designs comparing them to my current selection of loakes i already have. We discussed at length and even measured my feet which i haven’t had done since being at school. The service was impeccable in every aspect, right down to the point of offering myself and my girlfriend a drink. I ended up purchasing a pair of beautiful shoes in a size i thought was years behind me, a set of loake shoe trees and polish. I will be visiting back again soon to have my others resoled and will from now on only come here for shoes. Harry”

harry ralston

“Already owning a number of pairs of ‘premium brand’ shoes, I visited the Loake shop in Leeds in search of a new pair of black brogues (I’d been looking for a while without success). I’ve got say, this was one of the best shopping experiences I’ve had for a long time. Whilst only a small shop, there’s a good selection of quality shoes to choose from but most of all, it was the staff – and Joseph Farrer in particular – that made the difference. Having not had my feet measured for years, I normally default to my usual 9.5, however on measuring my feet, Joseph suggested a smaller size might be better; and how right he was. I ended up with a perfectly fitting 8.5 pair of Redgrave Brogues, along with plenty of advice about how best to look after them. Great staff make a great shopping experience and when you’re spending a reasonable chunk of money, it does make you feel good about your purchase. Thanks guys.”

Ian Jackson

“I bought a pair of brogues from your store in Leeds and I was so impressed with the level of service and product knowledge from Joe that I went back the same day and bought another pair. The second pair wasn’t available in my size but I went ahead with the purchase and was delighted when they arrived by post 3 days later. If only all shopping experiences were so pleasurable. ”


“I was a bit nervous going into Loake in Edinburgh as I assumed the atmosphere would be quite stuffy. Nothing could be further from the truth. All of the staff were approachable, helpful and very friendly and the service from Bryan was simply magnificent. My understanding of quality footwear has been enhanced and my first pair of Loake’s certainly won’t be my last. ”

Scott Wilson

“So so happy with my Loake Bleinham Chelsea Boots!! They are so comphy! I think my boyfriend is envious of them 🙂 I literally had the best shopping experience in Loake Edinburgh with Rob and the gang. They made my Birthday celebrations exceptionally special and recommended where my boyfriend and I should go for cocktails and dine! I can’t thank them enough for their hospitality, genuinely made our trip to Edinburgh the best it could by going above and beyond. We wish you all the success in the world. Lauren & Danny from Leeds xo”

Lauren Allanson

“I first visited the Brogue Trader just before Christmas 2016 and walked out with a pair of Trickers Stow boots. The boots are great but what really impressed me was the service and product range offered in this shop; I thought this level of service and attention was long gone or perhaps found only in the most exclusive parts of London. What a nice surprise to find it here on my doorstep in Cardiff. Nothing was too much trouble; I was able to have a long conversation with two members of the team about all things footwear and walked out very happy. As it transpired my exceptionally odd shaped feet meant that although I thought I had “broken in” my boots; I had not. So, almost 11 months after buying them, I was passing the shop, dropped in and mentioned that the fit seemed a little narrow. Without hesitation I was told to drop them off and they could be stretched and eased to better fit. I did and the result is a perfect fit. I cannot recommend this shop and its staff too highly; brilliant service with a genuine interest in the customer and the product. I won’t be buying from anywhere else in the future.”

R Raybould

“After years of struggling to find good shoes that fitted me, my wife encouraged me to go `the Brogue Trader’s Loake shop in Edinburgh. From the first moment I entered to my departure some 2 hours later laden with 5 pairs of shows I found the team Bryan and Robert humororsly engaging but incredibly knowledgable about the product and its interaction with the human foot. I learnt more over the cup of tea and a wee dram in those two and half hours than I had in all my visits to shoe shops over the years. Now for the weeks ahead of “breaking in” these new shoes! I look forward to returning to the shop in due course. Regards Steve”


“Visited the Loake Edinburgh store during a family holiday in the city looking for ‘proper’ footwear. It is the first time I have experienced having my feet properly measured and a pair of shoes fitted and it was a complete joy. Bryan and James looked after my wife, daughter and I extremely well during our visit. My wife was so impressed that as well as my Edward Brogues she purchased a pair of beautiful black ladies Chelsea boots. As well as my brogues I purchased a set of trees however on return home (north of Aberdeen) I noticed that there was minor damage to one of them. When I notified the store Jason (Brogue Trader company manger) called me personally and arranged with James to have a replacement set posted to me and told me to keep the originals. Aftersales service to match the in-shop experience. We will definitely visit the store again and would recommend, that if you are in the market for quality footwear, visit a Brogue Trader store quality footwear and quality service.. Bravo gentlemen !!!!!”

Ryan Thomson

“Was at the Leeds Loakes store on Saturday and had the best shopping experience of the last 10 years. Jackie Wilkinson measured me for a pair of tan boots with a lambs-wool lining, helped me understand the fit and the history of Loakes. A top bloke and a great atmosphere was present in the store. Just go there and trust these guys with hooking you up with the best footwear in a warm and welcoming environment. David ”

david redfearn

“When celebrating my 60th birthday in May 2017 I visited Edinburgh (Something I have been doing for the last 40 years). Finding the Frederick Street store was a surprise, but the welcome and service I received was a most welcome shock. I made a selection from the 1880 range and taking my purchases with me, I promised to return. Visiting again in November I made a second purchase from the 1880 range, but as we were flying back south on this occasion I arranged for the package of goodies to be posted to my home address where everything duly arrived safe and sound together with the little personal touches that make shopping with this company such an enjoyable experience. ”

Paul Marshall

“Visited Brogue Traders on a Monday afternoon (Nov 17). After a friendly, welcoming greeting from the guys, had a browse, then took up the offer of some help. Jason B offered excellent, knowledgeable advice after listening to my requirements. Feet were measured, Jason recommended a pair of Loake Edward Dark Brown, which fitted me perfectly. Tried another style but bought the Edwards. Great unhurried service, not pushy and offered a coffee. A World away from hopping around on one foot in a walkway with people pushing past while an unenthused stock room assistant looks forward to knocking off. Keen pricing too! ”

Bernie P

“The level of service you get from these guys is the service you wish you got everywhere, all the time. The Leeds store have been particularly brilliant with me, repairing a pair of shoes to almost new, and ensuring I get gold standard service with a new pair I was selecting. With Loake, you get value for money. And with the team at Brogue Trader, that doesn’t just end with the shoe. If you want a pair of Loake shoes, make the effort to go here. You will not be disappointed. ”


“I was in Leeds on Saturday afternoon with my partner to buy him a pair of Loake’s for his Christmas present. We were absolutely blown away by the level of customer service received from the Leeds branch. The time, care and attention received was second to none. Could not recommend anymore if I tried!”

Amanda Shearman

“I visited your Glasgow shop which I found by chance as it had recently opened. The friendly welcome and courteous service from Mikko was exemplary including the offer of coffee or something stronger.I purchased two pairs of Loakes which fit like a glove after Mikko’s careful feet measuring. I don’t recall having this done since childhood. The quality service and products with the smell of leather in the air created a great relaxed atmosphere resulting in a very memorable visit. I will definitely recommend you to friends family and colleagues. Thank You”

Donald Muir

“Visited the Leeds Loake shop in the city centre today. Was served by Joe who was absolutely brilliant. Took the time to understand what I was really looking for and he took the time to find the perfect shoes that fit perfectly for my wedding in March 2018. Cannot thank or recommend him enough. An asset to your business and I will be back soon! ”

Peter Bright

“I have now bought 1 pair of shoes and 1 pair of boots from the Edinburgh shop and on both occasions the service I have received from the staff at the Edinburgh shop has been exemplary. I picked the wrong side for the boots probably against the advice of the staff and had to return them to obtain the correct size. The whole transaction was carried out efficiently and without any problems and it has been a pleasure to visit this branch. The staff should be commended for the service they provide.”

Neil Woodward

“Recently bought my first pair of Loake boots and a pair of shoes from the Leeds branch. Guys in the store couldn’t have been more helpful. Joe who went through the buying process was knowledgable, attentive but not pushy. Good rapport in the store with other customers who came in at the same time as well. Got the shoes I was wearing when I went in polished too! If you are going to invest in some shoes definitely give these guys a try, I will be back.”

Alan carradus

“I was blown away at the knowledge and expertise of Gerry in your Leeds store last week. “A man should always have a pair of top quality shoes” has been told to me many times, and last week’s visit was for that purpose. You delivered. I’ve never had any expectations for personal shopping, but now any other store will struggle to compete with the satisfaction and time provided by you guys (namely Gerry McGonagle). Looking forward to returning for my next pair!”

Michael Sparrow

“I recently visited the store in Glasgow and cannot praise the staff enough. It was my first experience of buying a high end pair of shoes, but will not be my last. Brian Dow served me and made me feel at ease from the start (not knowing much about quality shoes). The non pushy style, even telling me to go and think the purchase over for a few hours, was very refreshing. It felt that they would spend the whole afternoon if required to make sure you were happy in the end – which I was!”

Rob Mitchell

“First time in a long time I had been looking forward to shopping ! Was not disappointed. Rogue Trader, Glasgow welcomes you. Lovely experience well looked after by Mikko who was professional and courteous. You have my business moving forward ….Here’s to the next visit…. Martin”

Martin McGowan

“Went to Loake Leeds, to look at a few styles for my wedding shoes. Was assissted by Joe Farrer, who was excellent in every way. Helpful, friendly, personable. He helped me pick out the Mahogany Strand, and I am very pleased with them. It really changed my outlook on buying shoes. I’m looking forward to going back when I need a new work pair. Thanks again to Joe, and the team at Loake Leeds.”

Tom Shaw

“Than you to Greg for the excellent service you gave me when I called into the Leeds outlet last Friday to order my new shoes. You were extremely helpful & courteous which made my shopping experience so much more than just buying a pair of shoes so thanks Greg. I wouldn’t hesitate in recommending the Loake brand of shoes & in particular your outlet to my family & friends when they are next looking for a quality product & service. ”

Gary Cooling

“I visited your “Loake” shop in Canterbury on Thursday. I was served by Alfie and the manager Mark offered some very useful advice re sizing etc. I was struck by Alfie and Mark’s enthusiasm, encyclopaedic knowledge of shoes and professionalism. I’d have to say I thought it was the best shop shop I have visited. Many thanks John ”

John Westby

“Having recently purchased a pair of ‘Royals’ at the Leeds Loake store I was genuinely impressed by the sales and after sales service. The shoes are fantastic quality however the service is bespoke. Gerry and the team are highly informative regarding the manufacturing process as well as the history of the product and always go the extra mile with measurement/sizing to make sure you are entirely satisfied with your purchase. I’ll certainly be returning for more brogues (and blarney) making what is a fully tailored shopping experience. If only they had a bar……….”


“The staff (Gerry I hope) was exceptionally helpful and nice to talk to. I came in quite unshamedly with fresh two pairs bought from competitor and asked for an advice on how to take care of them (I did not trust the staff in the place where I bought them). I got all the info I needed and smiles on top, shoes were taken out from their boxes, examined, waxes were recommended, proper care described with smile on face, I even got a little present. Overall I’m super happy customer and should I ever visit Leeds again on another business trip, I am definitely coming back, if nothing else then just to say hi and get a wax. Greetings from Prague and many thanks again, Ondra”


“I first visited the Leeds store in January. Jerry and his team have been incredibly courteous as well as very knowledgeable. They helped me pick out a perfect pair of boots and then, when I had another pair reconditioned, made sure they were to my exact requirement before handing them back. I would highly recommend paying a visit to the store in the Victoria Quarter, you’ll have a fantastic customer experience.”

Duncan McArthur

“I was served by a gentleman called Gerry McGonagle, and let me say that he provided one of the best customer services I’ve ever received from any retail shop assistant. Gerry was polite, helpful and very attentive. Not only was he very kind, but he was also extremely knowledgeable about the heritage of the company, the various number of collections, and the best cleaning solutions for each specific finish. Overall, I would just like to say that Gerry is an excellent brand ambassador and a real credit to the company. If only all my retail experiences were as pleasant as today’s! Best regards, Josh Port”

josh port

“I visited the new Glasgow Loake store today and bought another pair of Loake shoes, the whole experience was one of interactive advice and exemplary customer service. Ian Nicholson was both knowledgeable and professional and made several well considered recommendations based on my request and previous Loake shoes, the customer loyalty card is an inspired and worthwhile scheme – I will certainly return for another pair of shoes. The Loake store is really good addition to the Glasgow retail scene and the opportunity to try the whole range is a bonus!”

Keith Longbone

“I have been wearing Loakes shoes for as long as I can remember, and have always been very satisfied with them. However, since visiting Paul at Brogue Trader in Chester I have to say the whole experience of buying a pair of shoes has changed for me, and now I wouldn’t go anywhere else. As well as being very knowledgeable on the products he sells, he also uses his experience to choose a shoe that ensures the correct ‘fit’, which amounts to far more than measuring your feet and selecting the right size. Paul is one of those rare people that clearly loves his job, believes in the product he is selling, and is passionate about giving the best customer experience he can. I’m sure I’m not only speaking for myself when I say that my experience so far has laid the foundations for a lasting relationship, Paul should be congratulated on a job brilliantly done.”

Jonathan Townsley

“I would just like to comment on my recent visit to the Glasgow Loake shop. I have been on the lookout for a quality pair of brogues but due to my wide feet it has proved a difficult task, until I visited the Glasgow Look premises (which I have to say is very welcoming and beautifully appointed). The help and assistance I received from Mikko was second to none. He was very knowledgeable in regard to the products, very pleasant and accommodating and given that I happened to arrived just as the store was apparently closing , did not in any way, make me feel hurried or flustered. Thank you Mikko for a very pleasant shopping experience and that is something that I cannot say very often.”

philip cairney

“I have been a customer of Robert and the Edinburgh team ever since to shop opened. I’m now on my 5th pair of Loakes. Why do I keep going back? It’s easy really. This is’nt just about shopping for shoes. I can do that anywhere. This is an experience. From the moment you walk in you’re acknowledged and you are personally welcomed. When you discuss the shoes you quickly get a feel for the guys’ knowledge, experience and pride in the product. You don’t feel pressured, the team want the right shoe for you and the right fit. If it’s not right then it’s simple…it’s not right. As a repeat customer I feel important and that feels good. My wife is also welcomed and she is included, her opinion matters and the team acknowledge that. She may even try a pair on one day! Well done to Robert and the team. You have added some much needed quality for mens’ shoes in Edinburgh. Thank you. I’ll be back….I’m one pair off a free pair! Johnny”

John Cooper

“I had the great pleasure of purchasing a pair of Loakes from your Glasgow store. Ian Nicholson was polite and knowledgable; a true professional. I had the utmost confidence in both him and the store. I highly recommend your brand. ”

Andrew Cameron

“Having bought many shoes from the BT in Cardiff, I have been away for a while, returned last week for a new pair of black dress shoes, ended up buying the New Avon in Dark Brown. The service was as good as ever and the welcome from the team was great, it was as if I’d never been away, Guy was great with very good advice on the fitting and I’ll be back shortly gents for the Avon in Black and maybe Dark Brown for Lewis. Great to see the expansion of the business too. Best wishes, Steve”

Steve Dymond

“I was browsing the arcades in Cardiff on a particularly wet Sunday at the end of January when I came across the store. The service I got from Jason was as good as it’s possible to get. He was discretion itself as I made my choice, made sure the fitting was perfect and all the while told stories of his previous career in the military, the police and in protecting high profile individuals. Worth it for the stories but let’s not forget the expertise. I bought a pair of Loake Desert boots and a matching belt. Thanks Jason! ”

Tony Schofield

“Bought a pair of Bedale boots from the Leeds store recently. The attention, advice and service received from Gerry was exemplary and I would highly recommend the boots and the Leeds shop – thanks Gerry, I will call in and have shine sometime.”

John Armitage

“I recently visited Loake in Edinburgh on a recommendation from a friend from Birmingham, Alabama. From the moment I entered the shop, I knew that the staff of Loake were true professionals with a clear passion for fine shoes. The staff gave fantastic recommendations and background on a variety of shoes. Ryan in particular went above and beyond, and my wife and I thoroughly enjoyed the chance to learn more about hand-crafted shoes. Ryan had an advanced fund of knowledge when it came to the craftsmanship and care of the items in the shop, and I couldn’t have asked for a better purchasing experience. We will certainly rerun to Loake for another purchase the next time we visit. ”

Thomas Hiltz
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